Innovative use of technology to reach an audience of over eight million
Virgin Media. BAFTA. Television Centre, White City, London
Successfully bridging the in-person and virtual audiences we successfully brought the red-carpet experience to fans at home. To connect the virtual and in-person audiences, we used hologram technology, never-before-seen in this context, to devise a once-in-a-lifetime experience for existing and prospective customers.
A huge pre-awareness campaign via email, social channels and PR directed people to a bespoke microsite, where presenters Stacey Dooley and Vick Hope explained how to be beamed straight to the red carpet and a one-to-one conversation with their favourite celebrity.
The event itself was live-streamed while our on-site team created 30-second video highlights reels. This footage was used by broadcast, print and online media, resulting in additional brand exposure for Virgin Media.
- Scope
- Creative Strategy · Virtual & Hybrid · Broadcast & Streaming
- Venue
- Television Centre, White City, London
- Reach
- Over eight million
