A prominent player in network testing and analysis, Ookla asked Matter to design and produce their showcase at MWC for the fifth consecutive year.
Leveraging behavioural science concepts such as choice architecture and nudge theory, we designed a customer journey that influenced the decision making and likeliness of purchase across a number of touchpoints.
Visibility was ensured via high-level graphic and moving-image content attractors. Large-format touchscreen interactive demos brought visitors onto the stand while the remainder of the stand housed meetings rooms, hospitality lounges and awards event stage.
Bolstered by data-driven evidence, Ookla’s MWC presence was a huge success for the brand that helped maintain their industry authority.
- Scope
- Creative Strategy · 3D Environmental Design · Production & Logistics
- Event
- MWC, Barcelona
- Partnership
- Fifth consecutive year
