Insights

We do our homework to achieve the best results for you.

Taking an insight-led approach to brand experience has never been more important. When it comes to how we work with clients, it’s more than simply fulfilling the brief. We keep ahead of the curve, using the latest industry research to help devise creative solutions that will resonate with the target audience and optimise results. With changing audience behaviours, developing technologies and improving engagement strategies, we leave nothing to chance.

MatterXP 2025 Top 5 New Trends scaled Customer Segmentation
Brand Experience – Top 5 trends for 2025
Brand Experience – Top 5 trends for 2025
16 January 2025
1 min read
Close-up of a tablet screen displaying a registration form for a Gamer Lounge at a MatterXP event, held by a participant wearing an exhibitor pass. The form includes fields for personal information such as name, gamer tag, and email, with options to consent to terms and marketing communication.
Tailoring Brand Experiences to Individual Company Needs
Tailoring Brand Experiences to Individual Company Needs
15 November 2024
4 min read
A fan at a MatterXP event capturing a picture of a cosplayer dressed in a red and black superhero outfit, holding an axe in a dynamic pose near a gaming lounge booth.
How Brands Can Influence Through Experiences
How Brands Can Influence Through Experiences
7 November 2024
4 min read
Business professionals engaged in networking and discussions at a MatterXP event, set against a modern architectural background with natural lighting.
Trust and Credibility: The Cornerstones of Brand Success
Trust and Credibility: The Cornerstones of Brand Success
2 November 2024
5 min read
matter canon Customer Segmentation
Digital Experiences That Deliver: Engaging Customers in the Virtual Realm
Digital Experiences That Deliver: Engaging Customers in the Virtual Realm
5 July 2024
4 min read
london Customer Segmentation
The Power of Place: Shaping Brand Experiences Through Physical Environments
The Power of Place: Shaping Brand Experiences Through Physical Environments
5 July 2024
3 min read
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