Virgin Media
Birmingham, London
For five consecutive EGX events, Matter has worked with Virgin Media to strategically target and engage with the UK’s largest live gaming audience.
Speeding up the gaming community
Our role has been to create the most effective in-person experience for new and existing customers positioning Virgin Media as the best broadband provider for gamers.
Each year we broker a partnership with a leading title and build the experience around it, including Destiny II, Fall Guys: Ultimate Knockout and Marvel Avengers. From gaming pods, content creation opportunities, head-to-head competition and even an epic travelator, we’ve consistently raised the bar in enhancing visitor experience.
