OnePlus
London, Berlin, Milan, Utrecht and virtual
Our task was to ignite excitement for the launch of the OnePlus flagship device amongst two very different audiences – media and consumers – to create a media storm and to drive brand awareness and sales. The strategy was to build a live and digital hybrid event format for both online and offline guests including 2000 in-person attendees.
A hybrid product launch for a global audience
We created multiple customer journeys: consumer, press, internal and online, tailoring the experience to each segment’s needs. Experience and Media Zones revealed an engaging and elegant combination of device displays and experiential moments, each highlighting one of the KSPs of the new phone.
The following day we launched simultaneously four fully-branded pop-up stores in selected European cities where customers could purchase the device .
This successful event represented the core of a wider integrated campaign.
