Metrix
Abu Dhabi, London, Manchester
Matter has collaborated with emerging brand Metrix to develop a captivating retail experience concept merging social interaction with sports rivalry.
Football is coming to retail experience
The concept offers immersive football gameplay allowing participants to share their scores socially across the globe, enabling them to test their skills against the world’s very best.
Smart panel technology, as seen on the MOTDx ‘Last Minute Winner’ challenge and TNT Sport, underpins the experience with a range of physical and virtual game zones focused on control, technique, speed, accuracy and awareness.
The first Metrix, launched in Westfield London, proved to be very popular attracting huge audiences. Matter is now supporting Metrix in rolling out their concept globally.
