Hendrick’s
Saatchi Gallery, London
Tasked with creating a PR storm for Hendrick’s summer campaign routed in the promotion of art, artists and cementing Hendrick’s place in current culture, Matter capitalised on the NFT buzz by commissioning influential artists Raven Smith, Polly Morgan, Ray Caesar and Jake Elwes to create unique pieces of work exploring escapism following the most challenging and limiting of years.
Driving media coverage by showcasing how NFTs are revolutionising the art world.
Hosted in the fashionable Saatchi Gallery in London where Hendrick’s based cocktails were served, this immersive installation and press launch used state of the art hologram technology allowing viewers to experience the NFT collectables in a never-before-seen way.
The result was a perfectly aligned brand experience capturing the essence of the Hendrick’s culture with an original and provocative activation.
