Solution

We capitalised on the huge buzz around non-fungible tokens by commissioning influential artists Raven Smith, Polly Morgan, Ray Caesar and Jake Elwes to create NFT artworks that would explore escapism following the most challenging and limiting of years. The resulting exhibition was held at the Saatchi Gallery where the immersive installation allowed viewers to experience and interact with the NFT collectables in a hitherto unseen way. Following a press launch, during which Hendrick’s-based cocktails were served and gin sommeliers entertained the guests, the exhibition was opened to the public. At the end of the run, the artworks were auctioned off in support of young artists.