Solution

A gaming platform was utilised to produce an easily navigated virtual experience. Using assets that had already been created for the in-person event, we were able to maximise the budget. The full product range was reproduced as 360° models to bring them to life at home via AR and key product launches were live-streamed with interactive audience response features, and successfully integrated personalised expert advice sessions and sales meetings. Data capture was implemented for post-event analysis and continued improvement.

The Canon Vision Virtual Showroom not only captured the atmosphere of a real showroom but exceeded all expectations. The experience attracted a global audience across 40 countries, delivering content in six languages. Originally scheduled to last a few weeks, it was extended by a further three months