Objectives
- Provide a stand-out space for gamers to experience exclusive playing of Activision’s Destiny 2
- Ensure 'Speed' messaging is conveyed &, as title sponsor, Virgin Media dominates the hall
strategy
- Pre-registration to provide guaranteed visitor numbers
- Exclusive content, giveaways, selfie-moments & dynamic use of brand to further attract visitors
- Emphasis on visual impact beyond competitors spaces
solution
- Create dedicated lounge where visitors view raised gaming area after registration & before playing themselves
- Players register before entering & scores uploaded to social media ensuring data capture for post-event marketing
- Gaming competition leaderboard at high level to act as attractor
- Tiered design allowing sight-lines across stand to impactful graphics & brand messaging