Virgin Media

EGX 2017

Objectives

  • Provide a stand-out space for gamers to experience exclusive playing of Activision’s Destiny 2
  • Ensure 'Speed' messaging is conveyed &, as title sponsor, Virgin Media dominates the hall
Image Name
Image Name

strategy

  • Pre-registration to provide guaranteed visitor numbers
  • Exclusive content, giveaways, selfie-moments & dynamic use of brand to further attract visitors
  • Emphasis on visual impact beyond competitors spaces
Image Name

solution

  • Create dedicated lounge where visitors view raised gaming area after registration & before playing themselves
  • Players register before entering & scores uploaded to social media ensuring data capture for post-event marketing
  • Gaming competition leaderboard at high level to act as attractor
  • Tiered design allowing sight-lines across stand to impactful graphics & brand messaging
Image Name
Image Name