Nokia Siemens

MWC, Barcelona

Objectives

  • Provide MWC delegates with spaces to relax, meet & educate themselves in Nokia Siemens offering
  • Introduce the new brand to a global audience
  • Demonstration of product on double-decked 400sqm stand with separate hospitality space
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strategy

  • Strong, dominant branding framed within eye-catching architecture consistent across both stand & hospitality
  • Total ownership of an entire hall for hospitality
  • Provision for all variety of requirements: press, hospitality, meeting environments, entertainment
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challenges

  • Creating dynamic engagement with a support network system
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solution

  • Stand-out architectural form with dramatic colour-changing brand lighting
  • Digital surface & projection technology was used with an organic form motif that framed the stand space & was flown above the core hospitality space
  • Central hospitality zone directed visitor flow through the dominant designed elements from where they could journey to their destination space
  • Spaces included: 2 cinema theatres, press lounge, 20 meeting rooms of various sizes, visitor restaurant & staff cafe