Fairline Yachts

F//LINE 33 Launch


  • Create a newsworthy event to launch Fairline’s newest craft representing a fresh design direction for the manufacturer
  • Allow press, dealer & customer invitees to experience the boat's handling


  • Location should be instantly recognisable & easily accessible to guests
  • The launch backdrop should be iconically British thereby underlining one of Fairline's most important brand tenets
  • Provide a theatrical on-water entrance with views for guests whilst enjoying high-quality catering
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  • As backdrop, London's Tower Bridge acted as the quintessential brand-aligned symbol
  • Tracked by spotlight as daylight dropped, guests took the opportunity to experience the superior performance of the F//Line 33 on the Thames
  • Instagrammable branded cocktails & photo booth added the event’s shareability