Canon

ISE 2019 AMSTERDAM

Objectives

  • Showcase Canon's projector product range & expertise in integrated systems
  • Provide an architectural canvas onto which the brand & content can be powerfully displayed
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solution

  • Elegant, modernist design derived from zonal arrangement & light-reducing functionality
  • Bold, large-format graphics & Canon-red wayfinding totem posts demarcating product zones are pronounced against the solid, deep grey
  • Tall box walls allowing for multiple high-definition projected content
  • Developed brand & messaging hierarchy providing strong clarity of purpose
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