Beats Audio

VIP Music Event Roundhouse London


  • Showcase Beats Audio as the headphone of choice to international consumers
  • Push messaging of quality sound & hardware
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  • Align Beats brand with authentic musical lineage
  • Utilize Beats’ current artist relationships
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  • The iconic Roundhouse chosen as a venue providing a link to a myriad of past & present greats with the capability of a full live-music production
  • Zoned dance floors, product demo-booths, bars & VIP areas across the 3 floors with multi-level ticketing
  • as headline act with appearances from Lady Gaga, Nero, Cheryl Cole and Dr Dre
  • Invitations to over 2000 guests including consumer ticket-winners (via Social Media campaign), partner VIPs & celebrities
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